Earlier this year I attended the Swedish fashion brand Bjørn Borgs launch of their new underwear line on the eve of London Fashion Week over the River Themes. The event kicked of inside Battersea Power Station which was recreated into a scandinavian winter wonderland, a heated jacuzzi, iglo, oysters, sushi and models in just their underwear. The event was streamed live by MTV, and hosted performance by Coco Summer and swedish icon Robyn as well as a live catwalk show.
Images by Getty images, Surgery PR and myself
Thanks to Surgery PR for a great night
Video by Getty Images